The 5-Minute Website Conversion Audit
If your website should be converting more visitors than it does, this audit names which of the 5 conversion leaks is costing you the most visitors.
Anchored on 3 years of DFY audits with owners at every spend tier. At the end you'll see your personalized diagnosis, your spend tier, your trap, and the one next step that matters most.
No email required to start. You'll get your full results on screen — drop your email at the end if you want the PDF version too.
Which trap fits your website today?
Most owners with a website hit one of two traps. Naming which one is the first move to fixing it.
How much monthly traffic does your website get?
Any source — paid, organic, referral, direct. The audit works for any tier; the diagnosis is sharper when you've named yours.
Can a first-time visitor tell what you do — and who it's for — in 5 seconds?
- Show your homepage to someone unfamiliar for 5 seconds — can they tell you what you sell?
- Can they tell you who your ideal customer is?
- Can they tell you what to do next (the primary action)?
YES looks like: CPL is stable or improving. When it climbs you have a planned response — refresh audience, rotate creative, test new offer.
NO looks like: CPL keeps climbing. Agency says "spend more." You have no clear answer for why.
Does your site load in under 3 seconds on mobile 4G?
- Test your site on Google PageSpeed Insights (mobile score).
- Under 3 sec on 4G means most visitors don't bounce before content loads.
- 4+ sec on mobile = 40-60% of visitors bounce before they see anything.
YES looks like: Under 5 minutes for high-intent forms. Written SLA. Monitored daily.
NO looks like: "Same day" or worse. No SLA. The call happens when the rep gets to it.
Is your site designed mobile-first — or shrunk down from desktop?
- Open your site on your phone. Are tap targets big enough for thumbs?
- Can you complete every action (browse, form, checkout) without pinching or zooming?
- Does the layout collapse cleanly or does content overflow?
YES looks like: You know both numbers cold. conversion rate is 3:1 or better. You can pull them up on demand.
NO looks like: You know CPL. You don't know CAC. You haven't calculated LTV.
Does your site show trust signals at every scroll — testimonials, case studies, logos, numbers?
- Testimonials with real names, faces, and specifics — not just generic quotes?
- Case studies with real numbers and outcomes?
- Logos of clients or press mentions — visible above the fold?
- Numbers that back up your claims (revenue, agents, years, deals)?
YES looks like: Last-touch + multi-touch attribution running. You can point at every closed deal and say which channels touched it.
NO looks like: "Mostly online." "The reps know." "Probably Google." Nothing systematic.
Are your forms 2-3 fields max with a clear reason to fill them out?
- Count the fields on your primary form. Under 4 is good, over 6 is a leak.
- Is there a clear value exchange next to the form ("submit and get X")?
- Are field labels visible, error messages helpful, mobile keyboard type set correctly?
YES looks like: 10-15% of cold leads re-engaged each month. 1-3% convert. Paid for by the ad budget you already spent.
NO looks like: 0% re-engaged. Cold list = dead weight in your CRM.
Does each section of your site have one primary CTA — not 3 or 4 competing?
- Look at each section of your homepage. How many CTAs are competing for attention?
- One primary CTA per section = clarity. Three competing CTAs = paralysis.
- Secondary CTAs are fine — but visually secondary, not equal-weight.
YES looks like: Documented nurture kicks in automatically. The prospect re-enters the pipeline within 60-90 days.
NO looks like: "Not now" = "never." The rep takes a note and moves on.
Do form-fill leads get an auto-response within 5 minutes — no exceptions?
- Submit your own form as a test. How long until you get the first automated response?
- Under 5 minutes = you catch the lead while their intent is hot.
- Over 30 minutes = every hot lead is going cold before you touch it.
YES looks like: Auto-email + SMS + team ping fire within 5 min of every form fill. Show rate on booked calls is 70%+.
NO looks like: Leads sit in the inbox for hours or a day. Show rate is under 50%. Half your form fills go cold before you touch them.
Here's where you stand.
Your highest-leverage next step
On the call, we'll pull up your Tier 1 numbers live and show you which of the 5 leaks to plug first and which of the 6 pieces to install. 15 minutes. No pitch deck.
Opens your browser's print dialog. Choose Save as PDF as the destination — you'll get exactly what's on this screen.
The full 5-leak diagnostic + the 6 pieces of a converting website in a PDF you can share with your designer or dev team. Drop your email to have it sent to you.
Get the Website Conversion Playbook.
Your live results are already on the previous screen — hit “Save my results as PDF” there if you want a snapshot. This form is for the full Website Conversion Playbook: the 5-leak framework + the 6 pieces of an acquisition system that plug them. Drop your name + email and I'll send it.
Check your inbox in the next 5 minutes.
The Website Conversion Playbook is on its way to your inbox. If you want to move faster, book the 15-minute call now — we'll pull up your specific numbers and name the leak to plug first.
Or hit reply when the email lands. I read every one.